UFC WORLD CHAMPION, CONOR MCGREGOR, LAUNCHES HIS NEW WHISKEY BRAND IN THE U.S. & IRELAND

On September 17th, 2018, Eire Born Spirits announced the launch of Proper No. Twelve Irish Whiskey. This whiskey’s creation was pioneered by the passionate and detail-oriented personality of Conor McGregor, UFC World Champion and through-and-through Irishman. Over the years of McGregor’s career, numerous Irish whiskey makers sought McGregor’s endorsement, but as a true born and bred Irishman, he did not want to simply endorse an Irish whiskey. Inspired by his pride for Ireland and his love of Irish whiskey, McGregor wanted to create his own whiskey that would match his high standards and make his country proud.

 Courtesy of Proper No. 12

Courtesy of Proper No. 12

McGregor first started this project under the brand name, “Notorious”, but quickly pivoted after facing some complications in getting his Irish whiskey off the ground. He turned to the world’s oldest whiskey distillery and met with master distiller, David Elder, to oversee the blending of his new booze-baby. “We created close to one hundred blends and ultimately selected what we knew was the one and only proper whiskey blend. We took the time to develop an incredible whiskey and I’m excited to share it with the world,” said McGregor.

Proper No. Twelve’s global launch expression is a blend of the finest golden grain and single malt. It is produced in an area known for its rich soil and pure spring water. Proper No. Twelve is complex and sophisticated yet smooth and approachable with hints of vanilla, honey and toasted wood.

 Courtesy of Proper No. 12

Courtesy of Proper No. 12

Because of McGregor’s incredible passion around the role of first responders around the world, the company has committed to donate $5 for every case sold to local first responder organizations/charities, up to $1 million annually. The organizations/charities will be identified for each state and country around the world and donations will go directly to specific states and countries where sales take place.

If you’re a McGregor fan, you’ll be sure to pick up a bottle of this thoughtful blend of Irish whiskey. I heard that drinking a few glasses of it makes you start sounding like him as well..get yourself a bottle and get back to me on that one though.

Proper No. Twelve is 80 proof. Visit ProperWhiskey.com to learn more and follow @ProperWhiskey.